New announcement. Learn more


How much can construction be automated?

There’s a clever advertisement that has seen a lot of coverage in various media recently, which first amused, then intrigued me. The headline is “Hey Chat GPT, finish this building…” It’s an ad for Belgian job agency, Impact, and features a multistorey building, wrapped in scaffold and plastic, with the tagline “your skills are irreplaceable”. But are they really?

Read the full column here.


This product has been added to your cart